Google Ads
Google Ads management, for free
On our Grow and Dominate plans, we set up and run your Google Ads at no extra cost, up to a monthly spend cap. You only ever pay Google for the clicks.
Who pays what
Three moving parts, all of them straightforward.
You pay Google
Your ad spend goes straight to Google, on your own billing account. We never touch that money or mark it up, so you can see exactly what you're spending in Google's own dashboard.
We charge nothing, up to your cap
Management is included free with Grow and Dominate. There's no separate management fee, no set-up fee and no percentage taken out of your budget while you're under the cap.
Above the cap, it's 12%
If your budget grows past your plan's cap, we charge 12% of the spend above it. It only applies to the portion over the cap, and we'll always tell you before it kicks in.
Ad spend is paid by you, straight to Google. Above your plan's cap we charge 12% of spend. No setup fee, no mark-up on clicks.
Grow
$250/month + GST
Free, up to $1,500/mo ad spend
Dominate
$450/month + GST
Free, up to $5,000/mo ad spend
What we actually do each month
Not a set-and-forget campaign. Someone looks at your account every month.
- Campaign and account set-up, structured properly from the start rather than left as Google's rough default
- Keyword research, so your ads show for searches that actually lead to enquiries, not just anything related
- Negative keywords, so your budget isn't wasted on searches that were never going to convert
- Conversion tracking, so we can see which clicks turn into calls, form fills or bookings, not just traffic
- Ad copy written for your business, tested and refined rather than left to run unchanged for months
- Monthly tuning: bids, budgets and targeting adjusted based on what the data's actually telling us
Ads or SEO, or both
They solve different problems. Here’s a rough guide to which suits you.
Ads suit you if
- You want enquiries starting soon, not in a few months
- You've got a clear offer people already search for by name
- You're comfortable with a variable weekly spend that flexes with demand
SEO suits you if
- You're happy to invest in results that build steadily over months
- You'd rather spend on content and rankings than pay Google per click, forever
- Your business relies on repeat, local searches rather than one-off campaigns
Most businesses land somewhere in the middle, which is why Grow and Dominate bundle both instead of forcing you to pick one.
Google Ads questions
Is Google Ads management really free?
Yes, on Grow and Dominate. Management is included at no extra cost up to $1,500/mo of ad spend on Grow and $5,000/mo on Dominate. You still pay Google for the clicks, but there's no fee from us for running the campaigns within that cap.
What happens if I want to spend more than the cap?
Ad spend is paid by you, straight to Google. Above your plan's cap we charge 12% of spend. No setup fee, no mark-up on clicks.
Do I need an SEO plan to get Google Ads management?
Yes, it's included with the Grow and Dominate SEO plans rather than sold on its own. If you only want ads and nothing else, get in touch and we'll talk through whether that still makes sense for your business.
Who actually pays Google?
You do, directly. The ad account and billing sit under your name, so you can see spend and turn campaigns off any time. We manage the account, we don't own it.
How is this different from other agencies?
Most agencies charge a separate monthly management fee on top of your ad spend, often $300 to $1,000, regardless of how the campaign performs. We fold that management into your SEO plan instead, so there's one bill and no surprise mark-up on your clicks.
Should I do Ads or SEO first?
It depends on how quickly you need enquiries. Ads can start bringing calls within days of launch. SEO takes longer but keeps working without an ongoing spend per click. Plenty of businesses run both together, which is exactly what Grow and Dominate are built for.
Ready for Google Ads that don't cost extra to manage?
Tell us about your business and we'll set up your campaigns as part of Grow or Dominate, no separate management fee.