Websites for gyms
A site that turns browsers into first classes
Most people checking out a gym or studio online are deciding whether to try a class, not just browsing. Your timetable and booking link need to be impossible to miss.
What your customers are typing into Google
- “gym near me”
- “personal trainer near me”
- “yoga classes near me”
- “pilates studio near me”
- “24 hour gym near me”
- “beginner yoga classes near me”
- “group fitness near me”
What your website needs to do
A timetable that's actually current
An out-of-date class schedule is worse than none, people plan around it and turn up to nothing. It needs to be easy for you to update, not a PDF someone has to redesign every term.
A trial or first class booking link
The main job of the site is getting someone to their first session. A clear book a trial or first class free link matters more than almost anything else on the page.
Membership and pricing laid out simply
Vague contact us for pricing pages lose people who are comparing a few options before they commit. Even a simple breakdown of casual, class pack and membership pricing helps people decide.
Photos of the actual space and instructors
People want to know what the room looks like and who's running the class before they show up. Real photos beat stock shots of generic gym equipment every time.
First-visit information
What to bring, where to park, and what happens at reception removes the small anxieties that stop a first-timer from booking, especially for studios where people worry about being new.
Common mistakes to avoid
The timetable lives in a PDF or an app only
If someone has to download an app just to see what time yoga runs on Tuesday, most will give up before they've even tried a class. Put it on the website in plain text.
No way to book a trial online
Forcing a phone call to try a first class is a big ask for someone who's still deciding. An online booking link removes that friction and catches people outside opening hours.
Stock photos instead of your actual studio
Generic gym stock photography doesn't show what makes your studio or your trainers different. It's one of the easiest ways to look interchangeable with every other fitness site.
Getting found on Google
Fitness searches are heavily local and heavily near me, so a Google Business Profile under the right category, gym, yoga studio, pilates studio, personal trainer, with regular photos and reviews carries a lot of weight. On the site, class-type pages, for beginner yoga, for HIIT, for one-on-one PT, help you show up for more specific searches than a single homepage can cover, and the booking link needs to be on every one of them. Reviews matter more here than in most industries, since trying a new gym or studio is a bigger commitment than most local purchases, and people lean heavily on what others say before they turn up.
How our SEO worksOne price for gyms. No extras.
$500 + GST covers everything below. There's no add-on menu and nothing gets added at checkout.
- Up to 5 pages, designed for your business
- We write the words for every page
- Built mobile-first and fast to load
- Contact form sent straight to your inbox
- Online booking linked to the tool you already use
- A news section you can post to yourself
- Google Business Profile and Search Console set up
- On-page SEO basics: titles, descriptions, schema, sitemap
- One round of changes before launch
- You own the site and the domain
- First 3 months of Care hosting included
Too big for $500?
We don’t do these at this price, and we won’t pretend otherwise:
- Sites with more than 5 pages
- Online shops with a checkout
- Logo and brand design
- Custom booking systems or web apps
For those, talk to ClickTheory, our sister studio, which builds custom websites and quotes up front.
Questions from gyms
Can people book a trial class directly from the site?
Yes. We link or embed your booking system so people can book a class or trial session straight from the site, any time. It's included in the $500.
Can we add a page for each class type?
Yes, within the 5 pages. A page for your main class types, like beginner yoga or personal training, helps each one show up for its own search.
How do we keep the timetable updated ourselves?
The timetable is built as editable content, so you can update class times or add a new session yourself once the site's live, no need to come back to us for every change.
Can we post about new classes or programs?
Yes. Your site includes a simple news section for new programs, challenges or timetable changes, which you can post to yourself.
We also build websites for
A website for your gym business, live next week
Tell us about your business in five minutes. We'll have your site live in about a week, for $500 + GST.