Websites for professionals
A site that says exactly what you do
People hiring an accountant or lawyer for the first time want to know exactly what you handle and whether you're qualified, before they'll pick up the phone.
What your customers are typing into Google
- “accountant near me”
- “tax agent near me”
- “small business lawyer near me”
- “bookkeeper near me”
- “conveyancer near me”
- “financial adviser near me”
- “tax return help near me”
What your website needs to do
A plain-English list of services
Business solutions and strategic advisory tell a visitor nothing. Listing exactly what you do, tax returns, BAS, conveyancing, SMSF setup, whatever it is, gets you found and gets you trusted faster.
Credentials and registrations on the page
A CPA, Law Society or Tax Practitioners Board registration number, displayed clearly, does more to build trust with a first-time visitor than any amount of marketing copy.
A low-friction way to start a conversation
Most people aren't ready to sign up on the spot. A simple enquiry form or a book a call link, rather than a hard sell, matches how people actually decide to hire a professional.
Service pages that target specific searches
A dedicated page for SMSF setup or small business conveyancing ranks for that exact search far better than one page trying to cover everything you do.
Some indication of how you charge
You don't need exact prices, but a note on whether you charge fixed fees, hourly, or offer a free first chat removes a common reason people hesitate to enquire.
Common mistakes to avoid
Vague copy that doesn't say what you do
Generic phrases like trusted partner for your financial journey read as filler and don't help you rank for anything specific. Say the actual services in the actual words clients search.
No credentials or registration numbers
Skipping this makes a professional services site look interchangeable with any other. It's one of the fastest trust signals to add and one of the most commonly missing.
Everything funnelled through one generic contact form
A single get in touch form with no context makes it harder for you to triage enquiries and harder for the visitor to know what happens next. A short, specific form beats a vague one.
Getting found on Google
Professional services searches are often specific and considered, someone searching SMSF accountant or small business lawyer already knows roughly what they need, so service-specific pages matter more here than almost anywhere else. A Google Business Profile with the right categories and genuine reviews builds trust before the first call, and a simple blog answering common client questions, like what BAS actually covers, can pull in searches that a service page alone won't catch. Because hiring a professional is a considered decision, not an impulse one, the site's job is less about instant conversion and more about looking credible enough to get the enquiry.
How our SEO worksOne price for professionals. No extras.
$500 + GST covers everything below. There's no add-on menu and nothing gets added at checkout.
- Up to 5 pages, designed for your business
- We write the words for every page
- Built mobile-first and fast to load
- Contact form sent straight to your inbox
- Online booking linked to the tool you already use
- A news section you can post to yourself
- Google Business Profile and Search Console set up
- On-page SEO basics: titles, descriptions, schema, sitemap
- One round of changes before launch
- You own the site and the domain
- First 3 months of Care hosting included
Too big for $500?
We don’t do these at this price, and we won’t pretend otherwise:
- Sites with more than 5 pages
- Online shops with a checkout
- Logo and brand design
- Custom booking systems or web apps
For those, talk to ClickTheory, our sister studio, which builds custom websites and quotes up front.
Questions from professionals
Can you build a separate page for each service we offer?
Yes, within the 5 pages. Most firms give their two or three core services a page each, and we help combine the rest. For a bigger site, our sister studio ClickTheory can help, and ongoing new pages come with our Dominate SEO plan.
Can we publish guides or articles to build authority?
Yes. Your site includes a simple articles section you can post to yourself, good for answering common client questions and building longer-term search visibility.
We're not great writers, can you handle the copy?
Yes. We write plain-English copy for every page from a short form or a 15-minute call, so it still sounds like you. It's included in the $500.
Can the site list multiple practitioners or partners?
Yes. We can set up a bio for each partner or practitioner as part of the build, on a team page that fits within your 5 pages.
We also build websites for
A website for your professional business, live next week
Tell us about your business in five minutes. We'll have your site live in about a week, for $500 + GST.