Websites for clinics
A site that makes booking easy, the right way
Patients want to book fast and know you're qualified. Health advertising rules mean your site has to build trust without relying on outcome claims or patient testimonials about results.
What your customers are typing into Google
- “physio near me”
- “chiropractor near me”
- “dentist near me emergency”
- “psychologist near me medicare”
- “GP near me bulk billing”
- “physiotherapist near me for back pain”
- “dental checkup near me”
What your website needs to do
Online booking, not just a phone number
Patients expect to book outside business hours. Connecting a booking system like Cliniko means someone can lock in an appointment at 9pm instead of waiting to call tomorrow.
Practitioner bios with real qualifications
Full names, qualifications and AHPRA registration where relevant help a new patient feel comfortable before they've met you. This matters more in health than almost any other industry.
Clarity on Medicare, private health and fees
Whether you bulk bill, what a rebate covers, and roughly what a first visit costs are some of the most common questions patients search before they ever call. Answering them upfront saves everyone time.
Condition and service pages written carefully
Pages for the conditions or treatments you see most, say lower back pain, or anxiety, help with search, but need to describe your approach and experience rather than promise a result.
Accessibility and location details
Parking, wheelchair access, lift availability and public transport matter to patients more than to most other customers. A short, honest note on the location page removes a barrier to booking.
Common mistakes to avoid
Testimonials that describe clinical outcomes
AHPRA's advertising guidelines restrict using patient testimonials that refer to clinical results, for example a review saying a treatment fixed or cured their pain. We steer clear of this kind of content entirely rather than risk a complaint.
Language that promises a result
Words like guaranteed, permanent fix or pain-free in weeks cross the line into misleading claims under health advertising rules. Describing your approach and experience is safer and more honest than promising an outcome.
No online booking link
A clinic site with only a phone number pushes every booking through business hours, when reception is busiest. Most patients now expect to book online, any time of day.
Getting found on Google
Clinics benefit from the same local SEO basics as any business, a Google Business Profile under the right specialty categories, consistent details, and reviews, but the content has to stay within AHPRA's advertising rules. That means writing about your approach, experience and the conditions you treat, not the outcomes you achieve, and avoiding patient testimonials that reference clinical results. Condition-specific pages, for example a dedicated page for sports injuries or for anxiety, help you show up for the specific searches patients make, while an online booking link on every page turns that search visit into an actual appointment rather than a missed call.
How our SEO worksOne price for clinics. No extras.
$500 + GST covers everything below. There's no add-on menu and nothing gets added at checkout.
- Up to 5 pages, designed for your business
- We write the words for every page
- Built mobile-first and fast to load
- Contact form sent straight to your inbox
- Online booking linked to the tool you already use
- A news section you can post to yourself
- Google Business Profile and Search Console set up
- On-page SEO basics: titles, descriptions, schema, sitemap
- One round of changes before launch
- You own the site and the domain
- First 3 months of Care hosting included
Too big for $500?
We don’t do these at this price, and we won’t pretend otherwise:
- Sites with more than 5 pages
- Online shops with a checkout
- Logo and brand design
- Custom booking systems or web apps
For those, talk to ClickTheory, our sister studio, which builds custom websites and quotes up front.
Questions from clinics
Can you connect Cliniko or HotDoc for online bookings?
Yes. We link or embed Cliniko or a similar system so patients can book directly from your site, and it's included in the $500. If you use a different platform, let us know and we'll check it'll connect.
Can we use patient testimonials on the site?
We're careful here because AHPRA's advertising guidelines restrict testimonials that refer to clinical outcomes. We can include general feedback about your service and the experience of visiting, but we won't publish reviews that claim a treatment worked or cured something.
Will the copy comply with AHPRA advertising guidelines?
We write with those guidelines in mind, avoiding outcome claims, superlatives about results, and anything that could be read as misleading. It's worth having your practice's compliance contact review the final copy before launch, since you know your obligations best.
Can you add a page for each practitioner?
Yes, within the 5 pages. Most clinics put the practitioner bios together on one team page, which keeps the site simple and still helps names and qualifications show up in search.
We also build websites for
A website for your clinic business, live next week
Tell us about your business in five minutes. We'll have your site live in about a week, for $500 + GST.