Websites for pet services
A dog groomer website that takes bookings and answers the questions
Pet owners want to know you're gentle with their dog, what it costs, and how to book a spot. Your site should answer all three without a phone call.
What your customers are typing into Google
- “dog groomer near me”
- “dog grooming near me”
- “mobile dog grooming”
- “puppy first groom”
- “dog wash near me”
- “cat grooming near me”
What your website needs to do
An online booking link
You're often busy with a dog in the tub when someone wants a spot. A booking link to the tool you already use lets owners book in the evening without waiting for a reply.
Pricing by size or breed
Owners want a ballpark before they book. A simple from pricing by size or coat type, with a note that final prices depend on the dog, avoids surprises at pick-up.
Vaccination and health requirements
If you ask for up-to-date vaccinations or flea treatment before a groom, say so clearly. It cuts down on awkward conversations at the door.
Photos of real dogs, with permission
Happy, groomed dogs sell the service better than anything you can write. Ask owners before using their dog's photo, and keep a handful of your best ones on the site.
How you handle nervous dogs
Anxious pets are a big worry. A short, honest note on how you work with them, and what you can't do, is more reassuring than a promise that every dog loves you.
Common mistakes to avoid
Bookings only through Instagram messages
DMs get buried and leave you no record. A proper booking link catches people outside opening hours and keeps your diary tidy.
No pricing guidance at all
Owners with a large, matted or double-coated dog often assume a groom will cost too much and don't ask. Even a from price helps.
Skipping the vaccination rules
If you require vaccinations and don't say so until the appointment, you create a bad first visit. Put it where people see it before booking.
Getting found on Google
Pet services are local, repeat and review-driven. A Google Business Profile under the pet groomer category, with photos of groomed dogs and accurate hours, does the early work. If you travel to customers, set it up as a service area business instead. On the site, separate pages for dog grooming and any extras like cat grooming or puppy introductions match different searches. Reviews matter a lot because owners are trusting you with their pet. Our Grow plan covers the profile, local SEO and two posts a month. We can't promise rankings, but a clear service and pricing page is a good place to start.
How our SEO worksOne price for pet services. No extras.
$500 + GST covers everything below. There's no add-on menu and nothing gets added at checkout.
- Up to 5 pages, designed for your business
- We write the words for every page
- Built mobile-first and fast to load
- Contact form sent straight to your inbox
- Online booking linked to the tool you already use
- A news section you can post to yourself
- Google Business Profile and Search Console set up
- On-page SEO basics: titles, descriptions, schema, sitemap
- One round of changes before launch
- You own the site and the domain
- First 3 months of Care hosting included
Too big for $500?
We don’t do these at this price, and we won’t pretend otherwise:
- Sites with more than 5 pages
- Online shops with a checkout
- Logo and brand design
- Custom booking systems or web apps
For those, talk to ClickTheory, our sister studio, which builds custom websites and quotes up front.
Questions from pet services
Can you connect my existing booking tool?
Yes. We link or embed the booking system you already use, like Fresha or a similar tool, at no extra cost. We don't build custom booking systems.
Can I show prices by breed or size?
Yes. We lay out a simple price guide with from pricing and a note that the final cost depends on the dog, which you can update yourself later.
Can I add my vaccination requirements?
Yes. Send us your rules and we'll place them near the booking link so owners see them before they book.
I also offer boarding or walking. Can that fit?
Yes, within the 5 pages. We usually give grooming its own page and combine your other pet services on another.
We also build websites for
A website for your pet service business, live next week
Tell us about your business in five minutes. We'll have your site live in about a week, for $500 + GST.